DRM: the Hate Continues
EA et. al: it's not going to get better from here. Every single place on the Internet is covering this, and its pouring gasoline on the flames. Unlike console games, you can't rely on the ignorance of the many whose soul sources of gaming info are huge game sites, Game Informer, and Gamestop employees.
Because PC Gamers spend lots of time on the Internet. Because they have a PC, and they game with it. Get a clue.