New attempt to "fight" PC piracy

PC piracy is blamed for a lot of things, especially poor sales on games. Including bad ones.

However, a game we know that won't be bad, Mass Effect, is going to go to the next level in anti-piracy: periodic CD Key checks.

So uh, how about those of us who may want to play it when it's not online? I guess if your computer can run Mass Effect you likely have a persistent connection or can get one soon, nyet?
Comparisons to Starforce are inevitable. I'm glad I got my kicks on the 360, where I could resell it. And not have to worry about offline play.